Selling Strategies and Techniques June 20, 2023

I Can Sell Your Home w/ My Comprehensive 21-Point Marketing Plan

Introduction: Selling your home is a significant decision, and choosing the right realtor to assist you in this process is crucial. As an experienced real estate professional, I take pride in providing exceptional service and delivering outstanding results. Allow me to present to you my 21-point marketing plan, which ensures maximum exposure for your property and an efficient, stress-free selling experience.

  1. Professional Market Analysis: To accurately determine the market value of your home, I will conduct a thorough professional market analysis. This analysis will take into account various factors, such as recent sales in your area, current market trends, and the unique features of your property.
  2. Professional Photos: First impressions matter, and high-quality, professionally taken photos can significantly impact potential buyers’ interest. I will arrange for professional photography services to capture your home’s best features, ensuring visually appealing listing photos.
  3. Professional Videos: In addition to photos, I will create professional videos that showcase your home’s interior and exterior. Videos provide a dynamic and immersive experience for potential buyers, enticing them to take the next step.
  4. Professional Floor Plan: Including a detailed floor plan allows buyers to visualize the layout and flow of your home. I will provide a professional floor plan to accompany the listing, enhancing buyers’ understanding of your property’s unique layout.
  5. Custom Property Website: To give your home a dedicated online presence, I will create a custom property website that highlights its key features, amenities, and neighborhood. This website will serve as a comprehensive resource for interested buyers.
  6. Exclusive Seller Reporting Tools: Transparency and communication are vital during the selling process. I will provide you with exclusive seller reporting tools, allowing you to stay informed about the marketing efforts, inquiries, and showings of your property.
  7. Full MLS Exposure: Your listing will receive maximum exposure through the Multiple Listing Service (MLS). This comprehensive database ensures that your property is visible to all real estate professionals and potential buyers searching for homes in your area.
  8. Exposure to All Century 21 Clients in Database: As part of the Century 21 network, I have access to a vast database of clients actively searching for properties. Your home will be directly promoted to this extensive network, increasing the chances of finding the right buyer quickly.
  9. Listed on All National Sites and Every Site Connected with MLS: To expand the reach of your listing, I will ensure that it is listed on all national real estate websites and every platform connected to the MLS. This broad online presence maximizes the visibility of your home.
  10. Globally Listed on All Century 21 Network Sites: Your listing will not only be accessible locally but also globally. As a part of the Century 21 network, your property will be listed on all their international websites, attracting potential buyers from around the world.
  11. Staging Consultation: To help your home make a lasting impression, I will provide a professional staging consultation. By strategically arranging furniture and decor, we can create an inviting atmosphere that resonates with buyers.
  12. Neighborhood Just Listed Postcards: A targeted approach to marketing, I will send out “Just Listed” postcards to your neighborhood. This ensures that your neighbors are aware of your home’s availability and can refer interested friends or family.
  13. Custom Color Property Brochure: A beautifully designed custom color property brochure will be created, showcasing your home’s best features and providing essential information. These brochures will be distributed during open houses and private showings.
  14. Social Media Marketing Across All Channels: Harnessing the power of social media, I will implement a comprehensive marketing campaign across various platforms. Engaging content and targeted advertising will generate buzz and attract potential buyers.
  15. Host Open Houses: Open houses provide an opportunity for potential buyers to experience your home firsthand. I will organize and host open houses to generate interest, answer questions, and receive valuable feedback.
  16. Communication of Current Market Trends, Recent Listings, and Solds in Your Area: Throughout the listing period, I will keep you informed about the latest market trends, recent listings, and sold properties in your area. This information will help you make informed decisions regarding pricing and negotiations.
  17. Obtain Feedback on All Showings: After each showing, I will gather feedback from prospective buyers and their agents. This feedback will provide valuable insights into buyer preferences and help tailor the marketing strategy to attract the right audience.
  18. Professional Showing Service to Arrange All Showings Date and Times: To ensure convenience and security, I will employ a professional showing service to schedule and manage all showings of your property. This streamlines the process and allows for efficient coordination between buyers and their agents.
  19. Access to Network of C21 Attorneys, Lenders, and Title Companies: As part of the Century 21 network, I have established relationships with reputable attorneys, lenders, and title companies. I can provide you with access to this network, simplifying the transaction process and ensuring a smooth closing.
  20. Reverse Prospecting in MLS for All Client Matches, Even Matches with Other Companies: Using advanced MLS technology, I will conduct reverse prospecting to identify potential buyers who match the criteria of your property. This proactive approach ensures that interested buyers are promptly informed about your listing.
  21. Exclusive Call Center to Receive All Inbound Sign Calls and Inquiries: To capture every opportunity, an exclusive call center will handle all inbound sign calls and inquiries related to your listing. This guarantees that interested buyers receive immediate attention and information about your property.

Conclusion: Selling your home requires a comprehensive marketing strategy, and my 21-point plan covers all aspects to ensure your property receives maximum exposure. With professional analysis, extensive online presence, effective communication, and a personalized approach, I am confident in my ability to successfully sell your home. Contact me today, and let’s embark on this exciting journey together.